Duplication,Shared Audience, Exclusive Cume Reports

We do not track duplication or exclusive listeners in Ranker, Trender or Profiler reports.  You can get a gist of duplication by putting a schedule together for more than one station.  In the totals area it will show you the Reach and cume for each individual station as well as a total reach and cume for both combined.  The total does not count a person more than once.  That is why if you add up the individual reach or cume numbers they are l lower. The difference is the duplication.

In this schedule you will see the reach of KBBD based on this schedule is 24,500 and for KXLY it is 57,700  Those added together is 82,200 but the total for both stations is showing 79,900.  That means there are 2,300 people that are duplicates. Again this is based on the schedule, dayparts and demo used.

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