How to run a Qualitative in Ranker, Trender, Profiler and Scheduler

If you want to run a qualitative Ranker, Trender, Profiler or Scheduler,  see how below.   We ask 4 qualitative questions:  Income Level, Education level, Children in the Household, and Household size.  We do not track buying habits.

To run a qualitative do the following:

Select Ranker, Trender, Profiler or Scheduler by clicking on it in the wizard as shown below. 

Then where it says STANDARD SUMMARY click the down arrow and select Qualitative

IMPORTANT NOTE:  when you run a Qualitative it will stay selected until you change it back

so next time you Run something make sure it is set back to Standard.

When you come to the Demographic Selection screen, you will now see two teal boxes.

(Only visible when Qualitative is selected on prior screen)

You must select something in the top box first.  You can only select one.

Then you must select something in the bottom box.   To select more than one hold

the control key down while you make your selections.

Now continue through as normal for the rest of the Ranker, Trender, Profiler or Schedule.

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