Cost Per Impression (CPI) is a stat now available when creating Schedules. it breaks down the cost to the lowest form: what is the cost everytime a person hears your commercial. The cost is often time a penny or two and some times less than a penny. "Everytime someone hears your ad it costs only 2 cents" or " half a penny". It allows you to also group radio stations into a buy in what we call a non comparative schedule: showing the total impression impact with out breaking it down by station or dayparts.
Note; if you are creating just a one week schedule and it only runs one week, then when you see in the video what settings to use to make a non comparative schedule, you will want to check the "1 week" box in totals and uncheck the "Multi-week Total" box.
This video will show you how you can quickly adjust the Cost Per Point, Frequecy and other stat parameters an Agency has given you or a schedule. You can add in their parameters and Radius will automatically adjust the rates or spots to meet those ...
The video below will walk you through the basics of creating a schedule. It will also show you how to create a simple multiweek schedule, where the schedule does not change and runs consecutive weeks. If you need to learn how to create a flighting ...
Using the all tab is a easy way to see what your full schedule is in one tab. Also easy way to make adjustments without having to go from tab to tab, especially in flighting. This video will show you how to use the ALL TAB.
If you want to run a qualitative Ranker, Trender, Profiler or Scheduler, see how below. We ask 4 qualitative questions: Income Level, Education level, Children in the Household, and Household size. We do not track buying habits. To run a qualitative ...
This error occurs if you have the same station showing in schedule worksheet twice: You cannot have a station listed twice. Use show the station only once and if something in the schedule changes for that station just enter the schedule on a ...